I help companies create dynamic marketing campaigns that work.
My work focuses on strategic branding, digital marketing, and content creation that grows the bottom line. With a background in finance and brand management, an affinity for both storytelling and analytics, I create, run and optimize the right marketing campaign for your business needs.
My experience includes working as a CPA at Pricewaterhouse Coopers, brand management at P&G, and working with small businesses and entrepreneurs to develop a profitable marketing strategy.
I have also developed my knack for storytelling and digital content creation through my weekly column with Forbes, as a finance editor for The Everygirl, and as a regular contributor to The Huffington Post, The Muse, DailyWorth, and others. I speak professionally and hold workshops on strategies to promote women in the workplace through The Worth Project.
I have my MBA from Duke University and a BA in economics from UC Santa Barbara.
Previous projects include:
- Target market research to inform decision on new product/service launch options
- Digital marketing campaign for new service launch, including leveraging influencers, affiliates, social media, and email funnels
- Product and pricing analysis to improve profitability (resulting in 200% profitability growth in less than 6 months)
- White paper creation to support B2B sales efforts